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Mission, Vision & Values

Mission

To strengthen the financial health and wealth of people in under-resourced Deep South communities.

Vision

To be valued in the Deep South and nationally as a leader in improving conditions for people living in under-resourced places; and influencing the policies and practices that affect these communities, all in a manner that prioritizes the needs and aspirations of those we serve.

Values

Four value drivers undergird HOPE’s work. We adhere to these without regard to circumstantial or environmental changes. They define our corporate identity. Our dedication to these values must be evident in our products, services and operations:

  • IMPACT: HOPE is dedicated to transforming the quality of life for people in historically under-resourced Deep South communities by empowering them with financial tools and other means to drive increased economic mobility.
  • SERVICE EXCELLENCE: People in under-resourced communities, those who support our work, and HOPE associates have a right to expect excellence and to be treated with dignity and respect, and we reflect this in service to our stakeholders.
  • COMPLIANCE: We commit to exceptional stewardship of the resources and responsibilities entrusted to HOPE by performing at high levels on all regulatory, funder and investor requirements and in adhering to internal policies and procedures.
  • SUSTAINABILITY: We will generate and maintain levels of earned revenue, contributed funding and operating reserves required to ensure a high-performing organization.