HOPE primarily measures the impact of the financial services it provides
to consumers in terms of the effect on the communities it serves. The primary
indicators that HOPE measures are:
- Member accounts in economically distressed communities
- Amount of deposits from members living in distressed communities
- Lending to members living in distressed communities
Using these measures, HOPE is able to isolate its acitivities in all the
communities it serves and use this information in future product development,
marketing and communications.
2004
Financial Services Impact Report